| A BRAND WITH A PURPOSE |
A forward thinking, people-first eco-friendly jewellery brand, with the strong belief that gender and racial equality is the cornerstone of a cohesive and happy society.
Spanning two generations of Indo-British-Canadians, our story goes back to the town of Hackney, postal code E9, in the east end of London, England, where our fashion journey started in the early 1980's, and now continues in Vancouver BC, Canada. Over the years we have tuned our product ideas to meet the evolving needs & desires of our customers, who remain central to our endeavours. Our design ethos seeks to create magic in the mundane and beauty in the banished.
Our jewellery is made using a combination of traditional artisan methods and modern manufacturing techniques to achieve an optimum balance of style, sustainability and quality, at wallet-friendly prices.
We believe in a sustainable future, and therefore use a recycled premium grade metal to craft our designs. Vacuum layered in opulent 18 karat pure gold, and ultra-luxe silver tone. Non tarnish. Non allergic.
As adornments, we use responsibly sourced, sustainable natural stone, fresh-water natural pearls and natural shell. Our jewellery is non-allergic and will not turn skin green. It is free of nickel, lead and cadmium.
While we travel the globe for creative ideas, our design aesthetic is also influenced by our everyday interaction with friends, family and community, drawing inspiration from art, vintage and music. We offer distinctive pieces for daily wear with a hint of luxe, yet affordable, that integrate effortlessly into a modern lifestyle.
SUPPORTING GENDER & RACIAL EQUALITY