The fashion & jewellery industries are notorious for excessive markups, with many brands marking up their products as high as 600%. In contrast, we believe in fair pricing. We endeavour to provide a high quality well designed branded product at the lowest possible price. Our pricing is straight forward; we don't use sales gimmicks or false mark-up prices designed to be markdown afterwards. We price at the lowest possible margin; sufficient for us to make the profit necessary to pay a fair price to our artisans, employees & partners, donate to social causes, as well as cover our operating expenses.